Apple Park opens to employees in April
From the press release:
“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.”
Designed in collaboration with Foster + Partners, Apple Park replaces 5 million square feet of asphalt and concrete with grassy fields and over 9,000 native and drought-resistant trees, and is powered by 100 percent renewable energy. With 17 megawatts of rooftop solar, Apple Park will run one of the largest on-site solar energy installations in the world. It is also the site of the world’s largest naturally ventilated building, projected to require no heating or air conditioning for nine months of the year.
To me, this effort is quintessentially Apple. It’s dramatic and overambitious, but it’s also intentional and beautiful. It’s additionally going to be a big win for clean energy. Alongside companies like Facebook and Google who are closing in on 100% renewable energy this year, Apple is putting their money where their ideals are and demonstrating that a renewable energy future is not simply a Utopian pipe dream. It’s good business.
Apple’s ads can be funny or touching, inspiring or simple, groundbreaking or (sometimes) kind of bad. The new ads running in the UK for Apple’s AirPods are simply delightful.
There are more on Apple UK’s YouTube channel.
The Jony Ive Principle
Maybe it’s time we do what Jony does and focus on the things we probably can’t directly put a number on at the moment, or discern from a testimonial in a user test?
Maybe we should spend time on figuring out what really…REALLY matters to us and to the people who use the products we make, instead of throwing a bunch of darts at the board and see what sticks?
Maybe the reason all of our product design looks the same is because all of us are trying to quickly ship something and don’t want to take the time out to really dig deeply into the problem we want to solve. So we follow the same design patterns and we churn out the same soulless generic crap.
It’s the intangibles that set some products in a separate category from others. Those intangibles may only apply to a niche audience, but it’s those niches that keep product lines alive far after their technically superior competitors have moved on. That’s why you can skill get a Mac but not an Aptiva. That’s why you can still get a Nintendo console but not a NeoGeo.
Why Apple Is Still Sweating the Details On the iMac
The solution was to reshape the high density polyethylene (HDPE) feet. “By actually riding more on the edge this time it was a better experience,” says Bergeron. “Geometry turned out to be the variable that dominated the experience.” After creating runners made of several new mixes, the team organized a bake-off to choose the best one. Ternus explains that the process “involves getting a core group of people from engineering and design together and looking at different samples and saying, ‘Yeah, this is the one, this sounds right!’ And then we go for it.”
And then they go for it again. “Even after all these years with Mac, there’s so much to do,” says Croll. “It’s almost like a roller coaster, where you get off, and then run to the front to do it again. There’s so much more to do.” As you’d expect, work is well underway for the next iMac iteration.
If you’ve ever used Apple’s hardware and then switched back to PC gear, you see this attention to detail — especially in their trackpads. One of those intangibles that keeps me coming back to Apple time and again is that their stuff quite simply feels better.
As an aside, it’s been (I think) almost ten years since I’ve even owned a desktop. These new iMacs might change that.