Highlighting Forgotten Women

highlighter ad highlighting NASA mathematician Katherine Johnson for her contributions to the Apollo 11 mission

AdAge: These Ads for Stabilo Boss Highlighters Cleverly Emphasize History’s Forgotten Women

The ads, by DDB Germany, take black and white historical images and then use a highlighter pen to pick out the woman in the photograph: for example, Katherine Johnson, the NASA mathematician responsible for calculating Apollo 11’s safe return to earth, is highlighted in the corner of a room full of men.

Another woman highlighted is Lise Meitner, the discoverer of nuclear fission whose male partner was awarded the Nobel Prize. There’s also Edith Wilson, the First Lady and wife of Woodrow Wilson, who took over his responsibilities after he had a stroke, pictured just below her husband, who is the subject of the photo.

I kind of love these.