Apple remained the most profitable brand, capturing 86% of the total handset market profits.
Further splitting profits by model, the top 10 models captured 90% of the total handset profits.
Apple and Samsung flagship models, lead in terms of profits as compared to other OEMs.
iPhone X alone generated 35% of the total handset industry profits. This is a significant landmark, as the model was available in the market for only two months during Q4 2017.
iPhone X generated 5X more profit than the combined profit of 600+ Android OEMs during Q4 2017.
Apple’s older generation iPhones, iPhone 7 and iPhone 6 still generate more profit than some of the more recent Android flagships from key Chinese OEMs.
It kind of blows my mind that stats like these could be true and yet analysts also believe iPhone X is a failure. But I guess Apple has been doomed since the 1990s, so why change the tune?
That said, I do agree with reports that iPhone X will disappear this year — less because of performance and more to streamline branding.