Macworld: Is It the End of the Line for the ‘i’ at Apple? Analyzing Apple’s Naming Scheme
As luck would have it, I came across this piece by Jason Snell after writing that I felt Apple is heading toward a name change for iPhone. He has some very good points against such a move at this time. Though I still think the lowercase i is going to eventually go the way of brushed metal — which Apple also took a long time to phase out.
Apple’s made no pronouncements itself about it. Yes, it seems the “i” prefix introduced with the iMac 20 years ago has fallen out of favor. (I’m reminded of the time when Steve Jobs said that the “power” prefix of the PowerBook and Power Mac had gotten tired.) And yet that same prefix continues to appear in front of some of Apple’s most popular products and platforms! Meanwhile, Apple has announced new hardware—like AirPods and the HomePod—with absolutely no sign of either the letter “i” or the Apple prefix.
Even with the departure of the “i” in front of iBooks, the Apple product catalog is still littered with i-names: iOS, iPhone, iPad, iMac, iCloud. It’s possible that Apple is biding its time and will one day rename all of those products—for several years I’ve been getting emails from people who are absolutely sure that the next iPhone will be called Apple Phone—but it seems highly unlikely to me.
The iPhone, and the iOS platform it powers, are incredibly popular and recognizable brands. The iPad, though less successful than the iPhone, is also a known quantity. I can’t see Apple ditching all of that history, success, and brand recognition for the sake of some kind of inside-baseball corporate rebranding effort.